IMPACTFUL MANAGEMENT: A TRANSFORMATIONAL CURRICULUM FOR ADVANCING SOCIAL ENTREPRENEURSHIP, EMPOWERING MSMES, AND SHAPING AN INDEPENDENT LEARNING GENERATION

Sinopsis:

This book outlines a new paradigm of management education in the era of Merdeka Belajar–Kampus Merdeka (MBKM), emphasizing an impactful curriculum, experiential learning, and multi-stakeholder collaboration. It highlights the urgency of transforming higher education, particularly in management programs, by stressing global–regional relevance, alignment with Key Performance Indicators (IKU), and the achievement of the Sustainable Development Goals (SDGs). Furthermore, the book underscores the role of students as agents of change through service learning, social entrepreneurship, digital MSME development, data literacy, and social innovation grounded in business ethics.

The book presents a range of case studies, implementation strategies, and evaluation frameworks that emphasize real impact on society and the business world. Through a collaborative approach between universities, communities, MSMEs, and the government, it envisions the development of graduates who are visionary, adaptive, ethical, and solution-oriented. Ultimately, this book not only provides a roadmap for transforming management education but also portrays the role of universities as centers of social transformation, fostering self-sufficient and competitive communities in the era of disruption.